![]() ![]() This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. This book is a look at why we all make illogical decisions. He is a regular commentator on National Public Radio and has appeared on CNN and CNBC. Summary: Why do smart people make irrational decisions every day? The answers will surprise you. Predictably irrational: The hidden forces that shape our decisions. ![]()
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